The flea's leap. The second-hand revolution - Book

Everyone has the right to a second life, people and things. The second-hand economy is circular, safeguards the environment and creates jobs. This is his extraordinary story. Once upon a time there was - and there still is - a second-hand market... As in a novel, "The leap of the flea" tells - following the story of Ettore Sole's Mercatino SRL, the franchising that changed the face of second-hand goods in Italy - the "popular economy" of second-hand goods. The stories of small and large reuse entrepreneurs - not only second-hand dealers and cellar emptyers - but also social enterprises. Here you can read the living stories of ordinary people who have managed - thanks to "second hand" - to revolutionize their lives, the battles to make the sector "emerge", conducted with imagination and stubbornness by Occhio del Riciclone and the "blue helmets" of second-hand goods" by Rete ONU. You will discover that second-hand goods are a circular economy, which is good for the environment and creates tens of thousands of jobs: its efficiency is based on a generative sociality, on attention to detail and about passion. A useful book also for those who want a source of inspiration to try their hand at a new activity. Preface by the economist Guido Viale. Ettore Sole is the director of the Mercatino SRL franchising. He is the inventor of the "third party account" formula in Italy, www.mercatinousato.comPietro Luppi is among the founders of the Occhio del Riciclone association. He still works in his Research Center, www.occhiodelriciclone.com